Communications Contractor RFP

February 2024

Position Summary

Apiary for Practical support is seeking a writer with experience writing for the abortion access movement with an intersectional perspective to edit and improve our existing website content, write new content for our website and social media, expand our newsletters from monthly to biweekly, and develop fundraising campaign materials. This is a up to nine-month contract position for an estimated 15 hours a week, ideally beginning in mid March 2024.

About Apiary for Practical Support

Apiary for Practical Support offers technical assistance to groups that provide logistical care to people seeking abortions. Collaborating with practical support organizations (PSOs) and community members, we co-create and exchange information, resources, and materials for folks to use and adapt. We offer non-judgmental, non-prescriptive thought partnership for PSOs and PS-curious movement workers seeking support on how to improve or expand their programs and operations. We create spaces for PSOs to be in relationship with one another and collaborate toward shared goals.

We are deeply, unequivocally pro-abortion.

Scope of Work

The Communications Consultant will work primarily with the Executive Director and Data & Communications Advisor to develop content. The Consultant will primarily be responsible for conceptualizing content and writing copy to support the Executive Director’s strategy. Below are the major pieces of work we intend to prioritize but this list is not exhaustive.

1. Website

1. Review all current existing content on Apiary’s website and provide any feedback re: clarity, structure, etc. If applicable, provide copy edits for the team to implement.

2. Expand Resource Library - one additional page per month

3. Create content for the News section such as op-eds, reactions to breaking news, organizational announcements

2. Social Media

1. Create copy for all social media posts highlighting any created materials (website posts, newsletters, etc), including post concepts and captions

1. Platforms: Instagram, Facebook, LinkedIn

2. Develop a series of evergreen content that can be used any point throughout the year

3. Newsletters

1. Write monthly newsletter

2. Launch second, short monthly newsletter to complement the current one and highlight other pieces of work and expand supporter reach.

4. Fundraising

1. Write welcome email series for new donor cultivation

2. Update donor letters across platforms

3. Create content (fundraising emails, landing pages, social media content, etc.) for June 2024 Dobbs fundraising campaign

The ideal person is:

• An experienced nonprofit writer with particular knowledge and interest in the abortion access landscape

• Able to quickly and easily pick up an organization’s “voice” and vision

• Able to write compellingly and compassionately about a variety of topics

• Collaborative and communicative - we want someone who can be a thought partner as well as able to execute

Timeline

This project is expected to take up to 9 months at 15-20 hours a week, starting in mid March 2024. Duration can be expanded or contracted based on weekly availability of the consultant.

Budget

There is a maximum budget of $35,000 for the project.

Proposal Submission

To submit your proposal please send materials that include the following via email with the subject line “Communications Consultant” to hiring@apiaryps.org by Friday, February 16, 2024:

• 3-5 pieces highlighting an array of different types of writing - social media, newsletters, annual reports, fundraising campaigns, etc.

• Any relationship you have to the abortion access movement either personally or professionally, if applicable;

• Your proposed high-level approach to this RFP including the area(s) of work that you are equipped to address, the deliverable(s) you would provide, and a proposed/preliminary work plan to achieve the scope of work,

• A resume, portfolio of work, or other material to show your relevant skills, experience, and qualifications.

Proposals will be evaluated based on the following criteria:

• Experience and success in social justice oriented writing, with preference for experience writing for reproductive health and justice and/or abortion access movements

• Ability to distill complex ideas into succinct, clear content

• Quality and clarity of the proposal

Hiring Timeline:

• Proposal Submission Deadline: February 16, 2024

• Evaluation Period: February 1 - February 29, 2024

• Contract Award: No later than March 15, 2024